THE BRIEF: DESIGN AND DEVELOP A BRAND IDENTITY FOR A NEW COFEE SHOP TO OPEN IN KELHAM ISLAND.
"GREEN" IS THE SURNAME OF THE OWER JAMES GREEN.
CRITERIA
- LOGO
- STATIONERY
- SIGNAGE
- UNIFORM/MENU
- INTERIOR WALL DESIGN 6M X 2M
- ANYTHING ELSE WE WANT OR FEEL RELEVANT
INITIAL DEVELOPMENT TO POSSIBLE FINAL DESIGN
INSPIRATION AND MY RESEARCH SHOTS
WANDERING AROUND KELHAM ISLAND IT STRUCK ME WHAT LITTLE GREENERY THERE IS AT THE MOMENT. THE LOCATION OF THE COFFEE SHOP AND ITS SURROUNDINGS ARE MAINLY NEW RED BRICK.
IT WAS CRYING OUT FOR AN INJECTION OF GREENERY AND THE NAME OF THE COFFEE SHOP LENDS ITSELF PERFECTLY AND SO IT FELT EXTREMELY APT FOR THE INSTILLATION OF A LIVING WALL!!!
I TOOK PHOTOS OF M&S ON ECCLESALL ROAD AND FOUND INSPIRATION FROM THE INTERNET.
A LOT OF THE SIGNAGE IS PAINTED DIRECTLY ONTO THE BUILDINGS BRICKWORK OR IS MADE OUT OF METAL - APPROPRIATE TO IT'S HISTORY.
BELOW ARE A COUPLE OF MY SHOTS AT THE TOP THEN SOME SOURCED INSPIRATION, LOOK AND FEEL
PLAYING WITH THE IDEA OF AN ABSTRACT COFFEE BEAN
WHEN I VISITED KELHAM ISLAND I NOTICED THE USE SIMPLISTIC BUT STRONG USE OF TYPOGRAPHIC SIGNAGE. I FELT IT WAS APPROPRIATE TO CONSIDER THIS WHEN DEVELOPING MY DESIGN.
POSSIBLE FINAL OUTCOME: includes rationale
